How do we enhance the experience in Digital

A great question, and a challenging one!


In order to translate humanity via digital, we have to think like humans not machines. We have to go back to connecting with ourselves and with each other and letting machines and networks become the amplifiers that multiply the pace and impact of our communications and connections with each other.

We have to ask ourselves, what are the experiences we have in a real life setting and how do we keep these ? using what elements in a digital experience,  without stripping them down for the sake of efficiency.

After establishing the human baselines, we need to start adding the benefits of the digital, by channeling data and customised calculations to increase efficiency without losing the human it in IT.